The Doe
A digital publication for anonymous personal narratives.
Deliverables
BRANDING
ADVERTISING
CONCEPTING
WEBSITE
DESIGN SYSTEM
During my time at The Doe, I worked on many projects from branding, merch, video, website design, social, project management, and campaigns.
"For most of history, Anonymous was a woman"
- Virginia Woolf
Tell me your story.
Writing your story can be a difficult thing, not knowing where to start, not wanting your name attached for security or blowback reasons. Also for the ability to write freely about something that may be difficult to talk about with those close to you.
The Doe provides a home for those stories to be shared. We source our narratives from real people with strong experiences that they wish to share with others.
Look into another perspective.
The Doe publishes original personal first-person stories. No two are the same, and the chances are high that you will read something that will be completely different from what you have read before.
Reading from experiences different from what you've experienced is essential for getting a wide look and challenging yourself on the possible preconceptions you may have that you weren't conscious of.
We Need To Talk.
Merch designed to cause conversation chaos.
There is always more information.
Launched a blog to support the narratives on the site, it brought more education on how to have difficult conversations, how to open your mind, and where to reach out if someone's perspective was a lot to handle if the subject matter was distressing.
A Guide to Personal Storytelling.
Along with starting a blog to support our main content, a few infographics and guides like this one were created to provide more value to our readers.
Credits
Copywriting: Allie Edgar, Hamlet Fort | Design: Elle Levy, Kyera Mapp | UX/Product: Cindy Cheung, Gabriel Gomes, Neil Barrow | Editorial Design: Leo Creighton | CMO: Michelle Looney
