Screen-Shot-2020-05-11-at-9.01.14-AM

The Austin Table Cookbook

During COVID I was working at R/GA Austin and pitched an idea to create a collective cookbook where all the profits could be shared among those willing to share their recipes with the locals. 

Title

DESIGNER

Deliverables

PRINT DESIGN
ILLUSTRATION
LAYOUT DESIGN
MARKETING

Keeping Austin weird also means keeping Austin together during those pesky "trying times" 

3x4_pr-images5
3x4_pr-images3
AT_Product-images
3x4_pr-images2
Screen-Shot-2022-08-19-at-3.44.23-PM

Margarita anyone?

Culture is pervasive and essential to the community. Food and popular gathering places are the reasons why someone might come visit. 

During lockdown and before to-go orders were standard and available, many restaurants were laying off staff and applying for loans, grants or donations. The hope was to generate funds to these restaurants to use for their staff. 

Austin-Table-Cookbook_final15
Austin-Table-Cookbook_final49

Colorful and funky.

I love cookbooks, so creating one that has a purpose like this is a dream. We created it to be a digital version to be quick. 

It generated $20k over a week that went straight back to the restaurants. 

AT_Product-images4
AT_Product-images2
AT_Product-images5

See the entire cookbook here

Credits

Executive Creative Director: Megan Trinidad | Art Director + half the illustrations Carla Smith | All the amazing restaurants that took part | Work done at R/GA Austin TX

Untitled_Artwork

Have an idea for a project? 
I'd love to hear more!

Elle Levy
720 724 6875
hello@rhymeswithhell.studio

┬ę 2022 Rhymes with Hell Studio