Adidas Shoppable Lookbook

Strategy, design, and development skills culminate in a fashion-forward, mobile-ready shopping experience for Adidas originals apparel. Taking inspiration from Instagram (the target’s favorite form of social media), we designed and developed a mobile-ready lookbook using Adidas bold imagery as a canvas for shopping.

Title

DESIGNER

Deliverables

VISUAL DESIGN
INTERACTION DESIGN

Quick results for visual shopping.

Elements of these designs: Engaging design and intuitive UX combine for a mobile-ready shopping experience tailored to 16-24-year-olds. Clickable hot spots on each image make it easy for consumers to jump to related content on the Adidas site. One-click access to product landing pages puts consumers closer to the cart, meaning they are more likely to convert.

90%

Improvement in sales

67%

Click-through engagement
rate to other content.

43%

Conversion rate