Ephemeral's Lifecycle Marketing
Ephemeral leverages email marketing to discuss the science behind the product and share inspiration with their audiences.
Design x Growth Objectives
Abandon Cart Testing
Within 30 minutes of abandoning, Users converted higher with short and sweet designs, but we didn't see the same return on abandoned booking emails retargeting after 24 hours.
We found improvements with emails with more content, but we wanted to see if we could get further improvements. Version A educated more about the process of getting a tattoo, and Version B focused on the "Why" of choosing Ephemeral.
Version B increased the click-through and booking rate, meaning this was the new standard on which to base further tests!
Total sessions to the site from nine flash campaign email sends.
Subject lines with the price included had the highest engagement and click-through rates.
Flash designs on site for the first launch. The Classic Smiley face was the most popular!
Aftercare emails had their own vibe going on. It was important to give customers a special "white glove" treatment on their healing journey because the healing process was often different from more common permanent tattoos.
A few more emails for that extra ✨flavor✨
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