Untitled_Artwork 8

blue kudu

blue kudu

In the first few weeks of 2018, Blue Kudu contracted me to work through a few variations of packaging for their chocolate bar edibles line. They wanted something that felt different, something that would stand out from the competition. Something premium feeling. I went through with an exploration of different options with them over the course of a few weeks.

Design + Illustration
Agency: Rhymes with Hell Studio     –     My Role: Designer + Illustrator + Art Direction

 

Design + Illustration
Agency: Rhymes with Hell Studio
My Role: Designer + Illustrator

option one

option one

bk1

INSPIRATION

Limited colors, simple lines for details, allowing the viewer to complete the image without the information spelled out.

SOLUTION

SOLUTION

opt1-07
cherry
cookies
milk

option two

option one

bk2

INSPIRATION

Reduced messaging, colorful, brand first. Color Change based on flavor. Feels premium through it's use of simplicity and quality of materials used with the packaging. minimal design, maximized color. 

SOLUTION

SOLUTION

textures-08
red
green
blue

option three

option one

bk3

INSPIRATION

Loose coloring, clean presentation. Brush and texture details to stand out and feel handmade. Pair with a nice script or a chunky serif. 

SOLUTION

SOLUTION

Screen Shot 2018-11-01 at 10.45.52 PM
cherry
mint
milkchocolate

option four

option one

bk4

INSPIRATION

Modern pop art with textures and repeated patterns. Primary colors that contrast well and grab the eye with clear messaging. 

SOLUTION

SOLUTION

Screen Shot 2018-11-01 at 10.50.16 PM
cherry
cookies
milk

option five

option one

bk5

INSPIRATION

Very minimal, refined and delicate. Small details, soft colors, apothecary labeling meets fine chocolate. 

SOLUTION

SOLUTION

Screen Shot 2018-11-01 at 10.59.04 PM
sophisticated cherry
milk
cookiesandcream

option six

option one

bk6

INSPIRATION

Very minimal, refined and delicate. Small details, soft colors, apothecary labeling meets fine chocolate. 

SOLUTION

SOLUTION

Texturebigtext
milk
Largetype
cookies

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Elle rhymes with hell.
© Rhymes with Hell Studio
Full-time and Freelance Design and Illustration Services

Contact:
720.724.6875 
elle.levy.design@gmail.com